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Latin Alternative


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Recognizing the increasing diversity of public radio’s audience as well as ever-growing interest in Latin music from a non-Latino audience, WEXT 97.7 (Albany, NY) launched “The Latin Alternative” weekly radio program in 2009; the show is the first program in the genre available for national syndication.

‘The Latin Alternative’ is co-hosted by two of the genre’s leading experts, Josh Norek (co-founder of the Latin Alternative Music Conference and frontman of Latino-Jewish rap group Hip Hop Hoodíos) and Ernesto Lechner (contributing writer for Rolling Stone, LA Times, & Chicago Tribune and author of the book ‘Rock en Español: The Latin Alternative Rock Explosion’).


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