Can my Day Sponsorship be anonymous?
The FCC does not allow anonymously funded announcements. The message must clearly identify the person or persons paying for the Day Sponsorship by first and last names.
Can a non-profit or business purchase a Day Sponsorship?
A non-profit or business can purchase a Day Sponsorship, but the message must conform to the Day Sponsorship format to celebrate or honor a colleague within the organization. As an example: “Today’s programming on WSLR is made possible by the Sarasota Animal Rescue League, honoring founder John Doe as he celebrates his 100th birthday and 36,500 revolutions around the sun.”
When can I use my Day Sponsorship?
All Day Sponsorships are to be paid in full, in advance of the day selected. Your air date must fall within one year of your contribution. If you pledge $50 on October 20th, you have until the following October 20th to use your Day Sponsorship. The deadline for the information to be received will be 10 days prior to air date.
Dos & Don’ts
Please remember that the purpose of a Day Sponsorship is to identify individuals and help them celebrate a special occasion.
- Day Sponsorships cannot contain a call to action or superlatives.
- You cannot say “the best in town” or “number one in the country” etc.
- You cannot say “for information call…” or “come by and see us at…”
- You can say “celebrating 20 years serving the Sarasota community.”
- No promotion of ideological, theological, or political positions is permitted.
NOTE: Day Sponsorships cannot be used to promote for-profit businesses, political campaigns, year-end giving or special giving days.
Examples of day sponsor messages:
“ Today’s programming on WSLR is made possible by Pat and Jerry Ellsworth, celebrating 37 years on their journey together, through both joyful and challenging times.”
“ Today’s programming on WSLR is made possible by Chris Thompson. Wishing listeners a Happy Spring and thanking WSLR for their diverse music programming.