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The Thom Hartmann Show

Peace & Justice Report: ‘Hit ‘Em Where It Hurts!’ and Read On Manatee!

Written by on Monday, February 12, 2024

This Wednesday February 14 at 9am, we’ll interview Rachel Bitecofer, author of the brand new book Hit ‘Em Where It Hurts – How to Save Democracy by Beating Republicans at Their Own Game. Then we’ll hear from Read On Manatee,  a group for teachers, students, parents, and librarians united to fight book bans in Manatee County.

“Why do Democrats fail to win voters to their side, and what can they do to develop new winning political strategies—especially as the very fate of democracy hangs in the balance in 2024? Too often the carefully constructed, rational arguments of the Left meet a grisly fate at the polls, where voters are instead swayed by Republican candidates hawking anger, fear, and resentment. Only when Democrats are handed an overwhelming motivational issue—like the Supreme Court’s 2022 Dobbs decision overturning Roe v. Wade—have they found a way to counter this effect.

“Political scientist and strategist Rachel Bitecofer came to prominence after predicting the size (to the seat) of the Democrats’ rare Blue Wave in the 2018 midterms. At the heart of her prediction lay a powerful concept—negative partisanship, or the idea that voters, even most so-called independents, don’t vote for their candidate so much as they vote against their candidate’s opponent. Seen through this lens, Hit ’Em Where It Hurts is a deep dive into the Republicans’ own playbook, sharing how Democrats can turn the Right’s own tactics against them. The way for Democrats to wage—and win—electoral war, Bitecofer writes, is to present themselves as “brand ambassadors for freedom, health, wealth, safety, and common sense,” the very opposite of the extremist, freedom-fearing Right. This is a last-ditch effort to armor democracy while there is still time to save and strengthen it against hijacking by a small minority of ideologues.

“As America careens into the election cycle that will determine its democratic future, ‘Hit ’Em Where It Hurts’ is the book for any Democrat who has ever banged their head against a wall when obvious reasoning failed to sway voters over to their side. This guide is a lifeline to save American democracy in its darkest hour.”